As many Bike-a-thoners know, Lockheed Martin fields our biggest team by a wide margin. We asked captain Mike Wilus what works best to pull people together for the event.
"The up close and personal approach," he replied. "I’ve found it less effective to depend on email, posters, etc. (although we do utilize those methods for a lot of our advertising). I take advantage of any gathering to put out the challenge to ride; meetings, seminars, etc."
Lockheed brass help to motivate riders. "I’ve gotten a lot of our senior management to ride; their presence helps, as well as the pressure 'if they can do it, you can do it!!!'
Mike knows his riders are watching each other, and he takes advantage of rivalries between different units within the company. "We compete organizations against each other for number of riders. The friendly competition builds morale and interest in the ride."
In coming weeks we'll bring you ideas from other successful captains, and we'll tap more of Mike's experience. And we always welcome suggestions and feedback from new captains and old hands. If you've found particularly effective ways to rally cyclists to your banner, we'd love to hear from you!
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